Tools & workspaces
Phone
Cold Call
The whole conversation: gatekeeper, opening, open question, objection and appointment.
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Your next conversation
The Training Room · built in VE-AD
Your next conversation
starts here.
A difficult customer. An unexpected objection. A price you want to stand by. VE-AD plays the other person — practise your answer, experience their reaction and learn what you can improve next time.
10 disciplines 5 training areas Difficulty and time set separately
01 · Enter the situation
A counterpart.
To help you improve.
Your AI trainer switches between role-play and feedback. During the conversation, it knows its role, industry and training objective. It is designed to respond realistically: show scepticism, raise objections and, at high difficulty, interrupt or end the conversation.
In Cold Call, you practise a complete conversation. In Objection Drill, the next objection comes immediately. The AI stays in character until you end the training — evaluation comes afterwards.
This is a scripted, fictional sample round. Open-ended AI role-play takes place in the VE-AD app's Training Room.
Example · fictional names, situation and assessment
Objection Drill01 / 03 · Counterpart
Your AI trainer
“Let's practise the objection.
I'll play your customer.”
AI · sceptical owner
“We already have a website. Not interested.”
You · sample answer
“I understand. Can your customers easily find how to book an appointment there?”
Feedback · example
Good: You acknowledged the objection and asked a specific question.
Next exercise: Build on the answer and agree on a next step.
The other person has raised their objection.
02 · Set the challenge
A tough customer.
Or little time to answer.
Two independent settings change the exercise. A friendly counterpart can be challenging under time pressure; you can give yourself more time for a difficult conversation.
How does the other person react?
- Normal
- Has time, but is not automatically interested.
- Hard
- Irritated, sceptical and short on time.
- Brutal
- Interrupts or ends the call if the opening falls flat.
Available difficulty levels depend on the discipline.
How quickly do you answer?
- No timer
- Take your time to work on your wording.
- 30 / 15 / 8 seconds
- From extra thinking time to an immediate response.
If time runs out without an answer, the other person hears silence. They may ask again, grow impatient or hang up. The pause becomes part of the situation.
03 · Focus your practice
One room.
Ten different disciplines.
From your opening line to your own decision discipline. Each exercise has its own objective and flow.
Phone
Opening Drill
Ten rounds for your first two sentences. A fictional business, your opening, brief feedback — then the next round.
Phone
Objection Drill
Ten objections without warning. You answer immediately; the AI gives brief feedback and plays the next one.
In person
On-site Meeting
The demo is on the table. A sceptical customer wants to know what the solution will do for them.
In person
Pricing Conversation
A competing quote, a tight budget, pressure on price. Stand by your price and address the objection.
In person
Upselling
Discuss a suitable extension with an existing customer.
Written
Four situations: cold email, after a call, follow-up and after a quote. Write your own message and have it reviewed.
In person
Investor Conversation
Explain your venture to an investor and answer critical questions.
Marketing
Marketing Practice
Test and refine ideas, target audiences and messaging with a counterpart.
Money
Investment Discipline
Across eight fictional market rounds, stick to your own rules for position size, target and stop. This practises following rules; it provides no buy recommendations or price forecasts.
04 · Learn from the round
What went well?
What could cost you?
Feedback for the next round
After training, VE-AD identifies what worked, the main mistake and a specific next exercise. The assessment is saved with the round.
For sales practice, a visible grading scale makes the standard clear: securing an appointment counts differently from a polite refusal. The grade is AI feedback on the exercise.
Spot recurring mistakes
- Talking too much.
- Not asking a real question.
- Talking past an objection.
- Not agreeing on a next step.
The archive and statistics let you revisit rounds, assessments and error types. Progress is tracked for each discipline.
Tool status
Built in our business.
For real practice.
What already works
The Training Room is a dedicated area in VE-AD with exercises, settings, an active round, assessment and archive. This website shows its scope and a scripted example round.
A distinct voice for each simulated business and training via a real phone call are planned extensions. They are not yet part of the features promised here.
What should your team practise?
Add the Training Room to your VE-AD base for €1,200 once and €49 per month, both net per company within your chosen team size. We will show you the exercises and discuss suitable roles and situations.